Latest Amazon Advertising Certification Exam Answers

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Amazon advertising certifications are available for free on the Amazon learning console. You can find an official certification page here. Keep in mind that each Amazon exam contains much more possible questions than you get during the exam. We’ve picked all possible questions for you. And verified answers to each of it.

Why? Because passing the exam won’t teach you anything. It’s not a workout. Nothing is bad to cheat a bit during the test if you’re honest improving your skills instead. Also, note that all future updates are free. You can renew or repass your certification without any difficulties. Check what’s included in this offer.

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Below is a short list of some selected example questions you could expect during Amazon advertising certification exams (not intended to include all of them here).

  • You can securely transfer audiences from third-party insight providers (DMPs, etc.) to Amazon DSP via Amazon’s Advertiser Audiences. Which of the following statements is true? Select All Correct Responses
  • Which of the following are short commands or shortcuts for commands passed to Amazon DSP to enhance ad line and creative monitoring capabilities externally, without the need to generate multiple third-party tag sets.
  • What advertiser insights can you use to build lookalike audiences?
  • Is it a best practice to select multiple private marketplace deals on the same line item?
  • This type of pixel can be generated by navigating to the events tab in Amazon DSP.
  • If you have an existing server-to-server integration with a third-party measurement provider, you must use the adapter URL Amazon Ads provides, you cannot use a pixel.
  • If you want to control your pacing and performance trade-off for your advertising campaign, what is the best option to choose in order settings?
  • Which audience type drives consideration for your brand, by engaging users that have regularly demonstrated shopping behaviors reflective of broad interest groups, like tech enthusiasts and foodies.
  • Amazon Advertising tag (AAt) supports conversion insights. Therefore, you do not need to use a simple conversion pixel for conversion insights, optimization, and reporting.
  • A customer views an ad, clicks on the ad, and then makes a purchase. What type of activity is this?
  • Which of the below is NOT considered a conversion metric?
  • Which auction type is a digital buying model where the highest bidder above the floor price wins the auction, and pays exactly the amount they bid?
  • Amazon Garage, Twitch, Whole Foods Market, and Amazon Fresh stores are examples of which type of audience?
  • You can append a third-party tags to a mobile Amazon Ads owned and operated creative to enable you to pull viewability reporting in the third-party’s portal.
  • Which of the following are reasons your private marketplace deal may not be bidding? Select All Correct Responses
  • Creative macros can be used to allow third-parties to view metrics to provide greater visibility into third-party creatives served through Amazon DSP.
  • All lines in an order are opted into budget optimization, but the most efficient line has the lowest allocated budget. What is an optimization you could make to help allocate more budget to that top-performing line?
  • You can set up a private marketplace deal manually or through an API.
  • Which of the below scenarios is correct based on the below shopper journey for ads served in Amazon DSP?
  • Bree has set up a campaign in the Amazon DSP which utilizes a deal ID. What supply is she leveraging?
  • True or false? Amazon makes decisions around ad policy in favor of long-term benefits rather than short-term profitability.
  • A customer views an ad on April 1st, clicks the ad on April 4th, views the ad again on April 7th, and purchases the product on April 9th. Which of the following receives the credit for conversion?
  • The reporting and analysis hub transforms which two reports into a graphical analysis of campaign reporting?
  • The World Times, a publisher, has set their inventory’s price floor to $1.05. Advertiser A bids $0.93, Advertiser B bids $1.14, and Advertiser C bids $1.19. What is the most likely outcome in a second-price auction?
  • The World Times, a publisher, has set their inventory’s price floor to $1.00. Advertiser A bids $0.89, Advertiser B bids $1.04, and Advertiser C bids $1.11. What is the outcome in a first-price auction?
  • Which supply option should an advertiser select to access inventory from Amazon’s direct publisher integration?
  • When should an advertiser care most about brand halo metrics?
  • Which of the following are benefits of Amazon’s automatic optimization? (Select 2)
  • Which of these buying method provides advertisers higher priority to inventory?
  • Martina is managing a campaign that isn’t tracking toward the intended goal. What is the recommended approach?
  • A campaign had a ROAS goal of $3.50 or higher, and a CPM goal of less than $1.75. Using the following report, select the statement that is true.
  • Opal is introducing the Amazon DSP to her team. Which of the following points should she include in her presentation?
  • When shoppers click on an ad and are directed to an advertiser’s product detail page on Amazon, which customer flow is this?
  • Reid wants to review how well his campaign is performing toward an awareness goal. Which of these metrics will be most relevant to him? (Select 2)
  • Which of the following describes the viewability standard used by the Amazon DSP?
  • What does the ASIN selected for a display ad with e-commerce creative require in order to be within Amazon’s ad policies?
  • Why is a call to action (CTA) not allowed in the custom image of a display ad with e-commerce creative?
  • What is the value of Amazon’s pre-bid analysis? (Select 2)
  • Kris is managing a campaign where one of the line items is beating the performance goal, yet underdelivering. Which of the following is the recommended approach?
  • At which point during the campaign management timeline should an advertiser use manual optimization levers?
  • Why should an advertiser upload all creative asset sizes that are available during campaign set up?
  • Which of the following are variables that may affect campaign performance?
  • How long is Amazon’s lookback window from the point of conversion, used in reporting ad-attributed metrics?
  • Hong has launched a campaign for his client which will run for 60 days. When is the earliest recommended time he should begin reviewing performance data toward optimization?
  • Antonio has a line-item that is under-delivering. Which of the following manual optimization tactics should he consider? (Select 2)
  • Joaquin is launching a campaign for his client, TinyFeet, and only wants to buy fixed-price inventory. Which of the following options should he choose?
  • Which of the following supply strategies may lead to better performance through the ability to scale and diversify formats and content?
  • Which advertising method may involve real-time bidding?
  • Using the following report, which audience segment might the campaign manager choose to add to their targeting approach?
  • Which of the following is the recommended optimization strategy for line items that are performing and delivering above goal?
  • Which of the following is not a benefit of ARA Premium?
  • Allido, Inc. sells products on Amazon that they store in their own warehouse. Amazon carriers collect the products from Allido’s warehouse in order to ship them to customers. Which shipping method is this describing?
  • Fabian is checking his client’s product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?
  • Raphael is an advertiser at a regional apparel retailer. A strategic initiative is to expand their brick-and-mortar presence to new locations next year. Which part of ARA Premium would be most useful for him to review?
  • Jeremy needs to confirm whether his client, a seller named Comps Now, is presenting the Featured Offer for a specific product. Where should Jeremy look?
  • Which of the following is included on a product detail page?
  • What factors should be considered by a seller when selecting a selling plan in Seller Central?
  • Kendrick prefers to manage storage, logistics, and shipping for products he sells on Amazon. Which shipping method is he using?
  • Nina is setting up an advertising campaign for her vendor client. What access and permission will she need to manage their product detail pages?
  • What is the guiding principle behind all Amazon retail programs?
  • What section of Vendor Central allows users to access Amazon Vine?
  • Which type of selling partner must be invited to sell on Amazon?
  • True or false? Once a vendor sells their products to Amazon, they no longer need to access Vendor Central.
  • What is the name of the portal that Amazon sellers use to create listings, manage orders, and correspond with buyers?
  • Which of the following is NOT included in the retail readiness checklist?
  • Match the retail program with its description.
  • Where in Vendor Central can a user find recommendations to improve their business and increase sales?
  • Which of the following best describes conversion share?
  • What should a Vendor Central user update to enable customers to discover their products using the search bar?
  • What is the minimum star rating a product should have to be considered retail ready?
  • True or false? A minimum of 4 product images is suggested for a product to be retail ready.
  • Zoope, an Amazon seller, launched a new product last week that has 7 reviews. What is the suggested method for them to improve the retail readiness for this product?
  • What does it mean for a product to be considered retail ready?
  • Which of the following action(s) can a Vendor Central user take to manage products?
  • What is Amazon’s version of a SKU (stock keeping unit) that is used to identify unique products on Amazon?
  • Athletica Shoes sells their inventory directly to Amazon, whereas Shoez owns their inventory and uses Amazon to list products for sale. Which company is an Amazon vendor?
  • How could a Seller Central user benefit from the information found under the Performance section of the navigation bar?
  • Chantell, a seller on Amazon, wants her products to be visible when shoppers select the Prime filter during their search process. Which shipping option should she use?
  • How is advertising cost of sales (ACOS) calculated?
  • Which of the following choices would likely require the highest bid amount?
  • Which of the following is an example of a brand halo conversion?
  • Printava used their keyword report and found that most of their keywords were performing well. However, they noticed several keywords with very high ACOS. What can they do to reduce the amount of clicks they are paying for?
  • Which two variables are used by the auction to determine which ad will display?
  • Examine this product detail page. Which of the following elements is not retail ready?
  • Which of the following is an optimal main image?
  • Which of the following search terms would be considered an exact match for the keyword “artist easel?”
  • Which of the following is NOT included in the retail readiness checklist?
  • What does it mean for a product to be considered retail ready?
  • Which of the following ACOS indicates the more efficient advertising campaign?
  • True or false? Sponsored Products allow you to target by keyword, ASIN, or category.
  • Which keywords may offer a larger amount of impressions with higher search volume?
  • Anita is running Amazon ads with placements on and off Amazon. Which of the following ad types could Anita be using? (Select 2)
  • Miguel knows that the majority of e-commerce customers do not purchase after viewing a product for the first time. He wants to reengage those that have viewed his brand’s products. Which Amazon audience should Miguel leverage?
  • Which of the following audiences might help Red Eye Coffee, a brand that sells canned coffees, increase consideration for their products? (Select 2)
  • Jasmine wants to understand the impact a campaign had on the perception of her brand. Which of the following should she consult?
  • Ojistah wants to develop a strategy for her brand on Amazon. Which of the following audience solutions would best help her understand how customers currently view and purchase the brand’s products on Amazon?
  • True or false? In-stream video ads do not appear within video content and typically use space reserved for a display ad on a website or app.
  • Darius is an advertiser at an office supply company. He wants to reach shoppers that recently viewed detail pages of other products similar to his brand’s offerings. Which audience would you recommend for Darius to leverage in this campaign?
  • Penny has uploaded an MPEG-4 file in the Amazon DSP to use for her creative. Which of the following creative types is she employing?
  • Janka is an advertiser at a party supply brand. She wants to understand areas such as income range, age range, and marital status of her brand’s shoppers. which insight would be best for Janka to review?
  • Sports Lab is running Amazon ads on FireTV. Which inventory are they leveraging?
  • Bai Xue is an advertiser at a basketball manufacturer. She wants to reach an audience that searched for terms relevant to her brand and products. Which Amazon audience could help her reach these shoppers?
  • What are Subscribe & Save metrics best used for?
  • Zoya is an advertiser at a furniture company. She recently ran a campaign where she promoted the brand’s new line of luxury armchairs. She wants to understand how this campaign impacted sales across her brand’s other product lines that were not advertised in this campaign. Which metrics should Zoya look at to understand this?
  • Which Amazon audience can be used to reach shoppers who recently viewed or purchased items in a specific category or sub-category?
  • Lawanda wants to expand the reach of her brand’s campaign beyond what is achievable through Amazon’s websites and apps. Which inventory should she leverage?
  • Myung-dae is an advertiser at a hair care brand. He wants to understand the percentage of first time versus repeat buyers of his brand’s products. Which insight would be best for Myung-dae to review?
  • Which of the following best describes a campaign with a consideration goal?
  • True or false? The only way for advertisers to reach their existing audience in Amazon campaigns is by leveraging an Amazon pixel.
  • Which measurement solution allows advertisers to understand overall shopping activity on Amazon before, during, and after advertising campaigns?
  • Tandra is setting up a campaign to drive awareness of her brand’s new booklight. She wants to reach the community of readers on Goodreads. Considering only this information, where should her ads be placed?
  • Devin is tasked with a long-term goal of building his brand’s customer base. Which of these ad types can help build brand awareness by featuring a custom headline, logo, and set of products?
  • Terry wants to communicate his brand’s value through storytelling. Which Amazon DSP creative type is most appropriate for this goal?
  • Hokulani is an advertiser at a designer pottery brand. She recently ran a campaign where her primary goal was to drive purchase for her brand’s clearance on last season’s wooden planters. Which metric would be the best indicator of this campaign’s success in helping drive purchase?
  • Cliff is an advertiser at a luxury bedding company and wants to reach shoppers that recently shopped for related products. Which of the following audiences should he select? (Select 2)
  • True or false? Third-party served ads in Amazon DSP can be used on third-party desktop and mobile sites, third-party apps, third-party video, and Amazon O&O.
  • Johan is an advertiser at a consumer electronics brand. He wants to understand the impact of his advertising by comparing changes from 30 days before the campaign to 30 days after. Which of the following would help him understand this?
  • Which of the following best describes a campaign with a purchase goal?
  • Cristobal is an advertiser at a cold medicine brand. He wants to understand the time of day that shoppers purchase from his brand. Which insight would be best for Cristobal to review?
  • Which of the following metrics would be the strongest indicator of a campaign’s ability to help drive consideration?
  • Rhonda is an advertiser at a consumer packaged goods company that sells laundry detergent. She is looking to reengage her existing audiences to encourage repeat purchases on Amazon. Which audience(s) would best help Rhonda achieve this goal? (Select 2)
  • Which of the following best describes advertiser audiences?
  • Charlie wants to generate long-term, new demand for their brand by reaching those who are not currently engaging with the category. What stage of the customer journey should Charlie focus on?
  • A car insurance company recently ran an awareness campaign on Amazon promoting a new insurance bundle. The company does not sell on Amazon. Which of the following insights could be available to them? (Select 3)
  • Dreyfus is an advertiser looking to drive purchase for his brand’s products. Which metrics would be best for evaluating his campaign’s purchase goals? (Select 2)
  • Why do advertisers look at detail page views?
  • Ujarak is an advertiser at a magazine company. He wants to reach shoppers who visited the subscription sign-up page, but did not complete their signups. Which type of audience could he use to best reach this audience?
  • Tiny Feet has their own website. They want to reach their website’s audience with an Amazon campaign. From which source should they transfer their audience?
  • Onisim wants to use display advertising to reengage shoppers that viewed their product detail page, but did not purchase. Which audience would be best for helping Onisim achieve this goal?
  • Wilfredo works for an advertising agency and is interested in leveraging Amazon Advertising to reach his audience in an unconventional way. Which solution would be appropriate for this goal?
  • Yvonne’s business sells hiking equipment on Amazon. She wants to use Amazon Advertising to reengage customers who have previously visited her website. Which audience solution will Yvonne rely on to achieve this?
  • Brighton is an advertiser selling holiday cookies on Amazon. He wants to reach shoppers who recently viewed or purchased products in the “bakery and dessert gifts” sub-category. Which audience solution will Brighton rely on to achieve this?
  • Tiny Feet has a direct relationship with their audience that signed up for their monthly newsletter. They want to reach this audience with an Amazon campaign promoting a new shoe. Which audience solution should they leverage?
  • Which audience solution allows advertisers to reach shoppers that previously visited certain product detail pages on Amazon?
  • A manufacturer of chewing gum recently launched a new spearmint flavor. They’re looking to promote this new flavor to audiences that do not know about their product. Which of the following audiences should they select? (Select 2)
  • Which inventory is available for Sponsored Products and Sponsored Brands campaigns?
  • Atlas is an advertiser at a book publisher. He wants to use display advertising to reach shoppers that recently viewed products in the non-fiction category. Which of the following audiences would be best at helping Atlas drive consideration of books in this category?
  • Cora wants to run ads in the Amazon DSP that integrate Amazon customer reviews. Which creative type should she choose?
  • HouseWarez is running a campaign to remarket to existing brand customers for cross-selling purposes. What stage of the customer journey is HouseWarez focusing on?
  • Advertisers can connect with _______ to drive purchases for their products by engaging audiences that have recently considered products in a given category.
  • Tamiko is an advertiser at a bowling supply company running a display campaign. She wants to learn more about audiences that share similar attributes to the audiences she is currently reaching through her campaign. What should Tamiko consult to learn more about this?
  • Minoru is an advertiser at a consumer packaged goods company. He recently ran a campaign where his primary goal was to drive loyalty for his brand’s lavender scented laundry detergent. Which metric would be the best indicator of this campaign’s success in helping drive loyalty?
  • Where can display ads be placed?
  • True or false? An advertiser who sells products on Amazon could access insights that report on total retail activity for all of their products.
  • Which of the following is a true statement about retail insights?
  • True or false? Amazon Advertising offers solutions for businesses of every size and at any stage.
  • Maya’s brand sells products on their own website and wants to reach similar shoppers on Amazon. Which type of audience should Maya select?
  • Qismat is an advertiser at a bedding company. He wants to reach shoppers who purchased his brand’s mattress so that he can promote bedding and pillows. Which audience would be best for helping him achieve this goal?
  • Which of the following metrics would be the strongest indicator of a campaign’s ability to help drive awareness?
  • Which of the following ad types are located within shopping results and promote individual products?
  • What value do overlap reports provide advertisers?
  • Which of the following best describes the value of brand halo metrics?
  • Which of the following is the Amazon DSP creative type that automatically optimizes based on a selected optimization goal?
  • Which of the following are considered advertiser audiences? (Select 2)
  • Ha Yoon is an advertiser at a cold brew coffee manufacturer. Which audience would be best for her to use to reach these shoppers on Amazon that her brand already has a direct relationship with off Amazon?
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