Google Mobile Experience Exam Guide - Succeed Fasterwith the latest Google Mobile Experience exam answers
This guide will cover everything you need to know about the new Google certification program – Google Mobile Experience exam (also called Google Mobile for Growth assessment). Including exam format, certification program overview, questions, and answers. Get certified easily!
Google Mobile Experience certification is a new exam available in Google Skillshop. You can find it in Google Marketing Platforms category.
Confusing enough, it is sometimes called Google Mobile for Growth certification. That’s the same program.
You can grab exam answers here and jump right to certification. Or read more about this program and how it is different from other Google certifications.
What is Google Mobile Experience Certification?
As mentioned earlier, Google Mobile Experience certification is a new program in Google Marketing Platforms category.
GMP certifications are great to demonstrate your skills working with Google Platform products.
This certification covers a broad range of mobile experience-related topics. The key aspects include – building a user-focused organization, understanding user experience beyond the click, best practices to increase personalization on mobile, and much more.
Google Mobile Experience Certification Format.
Google Mobile for Growth assessment differs from other Google Marketing Platforms exams and all other Google SkillShop exams. The main difference you can take the exam only 3 times.
During the exam, you will get 50 various format questions. Remember that there are over 150 different possible questions, and you get them in random order. All of them are available in our answer sheet.
Besides, the exam is time-limited. You have 75 minutes time limit to answer 50 questions. Exam questions are based on practical scenarios and are quite long to read. 75 minutes is not much. If you don’t have answers…
If you fail, you have to wait 24 hours before the next attempt. Remember that you have only 3 attempts possible.
Google Mobile Experience Certification Exam Questions
Get familiar with exam questions. It’s always good to look at real exam questions before taking the exam so you know what to expect. Here you will find all 25 random Google Mobile for Growth assessment questions. You can use it as a sample test to verify your knowledge if you do not want use the exam answer key.
The Hercules Fitness Center has a website named, HercFit.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to HercFit.com instead of the app. What web technology can open the mobile app from a click on a web ad?
Progressive web app
Kelli is a marketer for UpSide.com. A high percentage of customers begin a purchase and don’t finish. She’s called you at the Google Help Center to help her with a solution. You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers. Select All Correct Responses
Google Pay supports up to 4 ACH bank accounts per user.
It offers rewards for new user referrals.
It securely stores payment information.
It supports co-branded cards, such as those by Citi.
Completing checkout takes less than six clicks or taps.
Veronica is the owner of a user-focused organization called ColabFlow. Veronica wants to encourage cross-functional collaboration between the teams at ColabFlow. Which question is suitable to ask to encourage cross-functional collaboration between ColabFlow’s teams?
What percentage of the marketing budget can accurate metrics quantify?
Are the teams utilizing the latest features in Google Ads?
When do users prefer to interact with a website vs. an app?
How many offline interactions does it take to create a conversion?
The business owners of VeganZilla feel like their mobile website, veganzilla.com, isn’t offering a fast and seamless experience to their users. Which Google tool can VeganZilla use to receive specific recommendations on how to improve veganzilla.com?
Test My Site
Google Web Toolkit
Emily helps to optimize the mobile experience for GardenFolio’s website and app. Emily understands that, although mobile devices have constraints that desktops don’t have, they also present unique opportunities. In what way does the mobile network present an opportunity for mobile devices when it comes to marketing?
Mobile networks are faster than WiFi connections.
The mobile web offers more overall diversity than desktops do.
The mobile web remains the most widely used platform.
Mobile networks always offer consistent speeds.
Ted is new to conversion rate optimization but is eager to get started. Which of the following steps should be his first priority?
Analyzing what businesses in the same industry are doing
Implementing an A/B test on the homepage
Using data and user feedback to identify areas of opportunity
Creating a hypothesis to test based on his preferences
Laura has prioritized a list of things to test for their business, PropShop. The goal is to improve the user experience while letting the user accomplish what they want in PropShop’s app. Which of the following is a testing tool that Laura can use for PropShop’s app?
Firebase A/B Testing
Patrick works as a marketer at Petonix, a business comprised of marketing, development, designer, and leadership teams. Amir and the other teams have instructions to work from the same standards and to follow the same principles. Why is it important that all teams at a user-focused organization work from the same standards and follow the same principles?
So that all teams can handle user feedback
To make sure branding consistency and minimize errors
So that the teams can collaborate on leadership efforts
To create diverse strategies within each individual team
Jerry is the marketer for YardSale.com, an online auction site. Revenue from the site is at an all-time low. The VP of marketing is demanding an explanation. Jerry suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Jerry would like to better understand how users move through the website. Which category of Google Analytics reports can give Jerry that information?
Flow visualization reports
You’re a marketing manager for your company’s website, JesseJames.com, an online seller of books about American History. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means the user experience is good up to the checkout page. Then, making the purchase becomes too too difficult for most users. You’ve recommended that they implement a one-click-to-buy option that uses information stored in the users account. Which type of user personalization is this known as?
Using known user signals
Delivering a relevant web page
Static profile matching
Using given information
A horse racing equipment business called SportsJockey feels like some of the pages on their website are weaker than others. The teams at SportsJockey understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help SportsJockey to identify which pages need the most attention with regards to CRO?
Checking the “Landing pages” section in Google Ads
Comparing other businesses’ websites against their own
Reviewing the website’s funnel or flow
Having a designer inspect the cosmetic side of the pages
Tyra is the marketer for a client’s website, eCars.com. Her customer has hired her to increase sales revenue through the site. She wants to start by giving the landing page a big face-lift. What are two landing page elements Tyra should focus on? Select the best answers. Select All Correct Responses
Caitlyn is responsible for leading the testing at Jellyish. Caitlyn has been using a testing platform for Jellyish’s site. Why should Jellyish integrate their testing platform with their site analytics?
To give all teams at Jellyish easier access to the test results
To automatically forward relevant data to the Google Ads account
To quickly and easily identify problem areas
To allow site users to see results of the tests
Jenny has been the marketer for CleanFoods.com since it came up 15 years ago. The web site is still using the same web application platform used to create it. Jenny thinks it’s time to update to a progressive web app (PWA). What are two benefits of moving CleanFoods.com to a PWA platform? Select the best answers. Select All Correct Responses
Accessible from phone’s home screen
Fully supported by Android and iOS
Automatic certification in app stores
Responds dynamically to input
Better hardware integration
Jensen is the marketer for GlobalMovers.com. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of GlobalMovers.com to make site speed a priority?
Average page views
Average daily visitors
SmithPlumbing.com, a local plumbing contractor, has contracted Jade to be their marketer. Thus far, their website has been an informational site full of static pages. Jade is upgrading the site to include online ordering with a PCI compliant checkout process. She’s recommended the usual Visa/Mastercard checkout options, though she dislikes the time it takes for a customer to checkout that way. Which payment option allows customers to checkout using a Visa card stored in their Gmail account?
Claudia has been working on improving the mobile experience for UplandHut. The owner of UplandHut is interested in quantifying the impact that Claudia’s work has had. Claudia knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Claudia calculate rel mCvR for UplandHut?
By dividing the mobile conversion rate by the desktop conversion rate
By dividing the desktop conversion rate by the mobile conversion rate
By multiplying the mobile conversion rate by the desktop conversion rate
By multiplying the desktop conversion rate by the mobile conversion rate
Diane is explaining to their client, SushiZoo, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?
The initial search and exploration phase
The exploration and action phase
The exploration and evaluation phase
The initial search and action phase
The business, Altawatch, has an effective team that comprises of an analyst, C-level, designer, developer, and marketer. Regardless of their job title or function, their work all has something in common. What do these members of Altawatch share in common?
They’re all trying to understand how users are interacting with experiences.
Each of their primary goals is to drive revenue.
All of their business roles connect to the end user.
They all work directly with the Google Ads interface.
Susie is the business owner of GooeyChewy. Susie knows how important conversion rate optimization is, but she’s limited with her time. Susie has learned that, by deciding what to test and in what order, the PIE framework can help her to prioritize her time. Which of the following criteria belong to the PIE framework?
Presentation, Indicators, and Estimation
Production, Interest, and Engagement
Performance, Inspection, and Evaluation
Potential, Importance, and Ease
Lydia is determined to transform their business, Naturentic, into a user-focused organization. Which of the following is a key characteristic of a user-focused organization?
Investing heavily in developer resources
Having the marketer take sole responsibility of making user-centric design
Segmenting teams internally to drive individual focus
Creating a continuous cycle of listening to users, testing and iterating
Cami is the marketer for ScaryBooks.com. Google flow reports show that a high percentage of users get to checkout and abandon purchases. Tami believes the reason is that the checkout process requires users to fill out all shipping, billing, and credit card information on each purchase. Which Google solution can help make checkout much faster for ScaryBooks.com?
Google App Engine
One Tap sign-up
Progressive web apps
Alberto has been researching what makes a user-focused organization a successful one. During this research, Alberto has come to realize that everyone plays a part in optimizing the user experience on an ongoing basis. What is the marketer’s part in optimizing the user experience on an ongoing basis?
Aligning with developers to create options for testing site and app improvements
Running tests across advertising platforms and implementing results to improve efforts
Implementing tracking for measurable outcomes and share data across teams
Supporting and encouraging testing and enabling budgets to allow for it
You are designing a mobile web site for a company called, HairCutters.com. It’ll be the primary showcase of their hair care products. The website’s design must include access through mobile devices. To make sure that customers have a good experience with the HairCutters.com web site, what should be the primary marketing goal?
That site users leave positive reviews about products on the site
To show a price comparison with competitor sites
That the mobile experience should resemble a good conversation
To track the products the customer views and the time spent on the site
Tia manages the Google Ads account for the business, RelicsComics. Tia focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can RelicsComics expect to see in their Google Ads account if Tia is successful in increasing the mCvR?
Clicks and average order value decrease.
Conversions and revenue increase.
Clicks and revenue increase.
Clicks and average order value increase.
Some Google Certification Related Useful Links
We’ve covered most aspects of Google Mobile Experience certification. It’s up to you want to go a more traditional way. Or use one of our answer files. Here are some useful links to help you: