Latest Microsoft Advertising Shopping Ads Certification Exam Questions and Answers

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Latest MACP certification answers (3 in 1)

Microsoft Advertising Shopping ads certfication learning path is one of the 3 exams you need to pass to receive a MACP badge. This Microsoft certification program was recently updated. Here is an oficial certification page.

Shopping Ads exam contains 50 various format questions. Note that there are much more possible exam questions. This exam is the most specific of all 3 MACP exams. You need to understand how Product Ads work, be familiar with Microsoft Merchand Center interface, local product ads, Smart shopping campaigns, and more.

Need to pass all 3 exams easier? Consider downloading our answer sheet to pass the exam in less than 10 minutes. Otherwise, check this list of selected real exam questions to get familiar with exam format.

Both Product_Type and Product_Category attributes recognize which sign as their delimiter?

“_” (Underscore)

“>” (Greater than)

“<” (Less than)

“-” (Hyphen)

___

Which of the following are required attributes when creating a shopping feed? Select al that apply.

Product type

Price

Description

Product category

___

Contoso Pet Supplies has noticed a recent dip in impressions in their shopping campaign and want to explore. Where can they do this?

Product issues tab in the store summary page.

Feed issues tab in the store summary page.

Store issues tab in the store summary page.

Product performance tab in the store summary page.

___

Which of the following statements is true about shopping campaigns? Select all that apply.

Bidding is based on products.

Search queries are matched to keywords.

Advertisers bid on keywords.

Ads are created from product feed data.

___

Which of the following are acceptable feed file types? Select all that apply.

GZ

XLS

TXT

ZIP

___

The products rating feed file is contained in the shopping feed file.

True
False

Contoso Hair Supplies wants to run a report that shows performance data such as clicks, impressions, and conversions for each product group in their feed. Which report should they run?

Product match count report
Product partition report
Product dimension report
Product search term report

Contoso Jewelry store wants to review the import status of their most recent Google Merchant Center import. Where will they find this in the Microsoft Advertising User Interface?

In the Summary tab in their Microsoft Merchant Center Store.
In the Feeds tab in their Microsoft Merchant Center Store.
In the import tab in their Microsoft Merchant Center Store.

The store name in a product ad is taken from the advertiser’s product feed.

True
False

Contoso Bikes have forgotten to update, or re-upload, their product feed file. After how long will their feed file expire if it’s not updated or re-uploaded?

1 Day
7 Days
30 Days
60 Days

Contoso Films wants to filter their products. Which of the following attributes cannot be used to filter their products in a shopping campaign?

Price
Condition
Product type
Product category

Contoso Jewelry Store wants to start using product ads and Microsoft Shopping Campaigns from scratch. What is the correct sequence of steps they need to follow in order to do this?

1. Claim their domain2. Create a Microsoft Merchant Center Store
3. Create and upload a product feed
4. Create their shopping campaign

What is the warning symbol when looking at product issues in the store summary page?

An orange circle
An orange triangle
A red circle

Contoso Cameras wants to run ads that have rich product information, including a product image and store name. What types of ads should they create?

Responsive search ads
Expanded text ads
Product ads
Dynamic search ads

Ted wants to create a store in the Microsoft Advertising User Interface (UI). Where does Ted need to go in the Ul to do this?

Bing ads editor
Keyword planner
Reports tab
Microsoft Merchant Center

Contoso Kitchen Supplies are running product ads. When a searcher clicks on their ad, which of the following happens? Select all that apply.

Contoso Kitchen Supplies will be charged per 1000 impressions of their product ad.
Contoso Kitchen Supplies will be charged on a cost per click basis.
The ad expands into a pop up description of the product within the search engine results page.
The searcher will be sent to the Contoso Kitchen Supplies’ website.

A product appears in both a high priority (campaign A) with a bid of $1, and low priority (campaign B) with a bid of $10. Which will be used for a relevant query?

Neither because it is a duplicate conflict.
The platform will alternate.
Campaign A
Campaign B

Which of the following is an optional attribute when creating your product feed?

Description
Price
Image link
Sale price

When looking at product issues in the store summary, what is the symbol for an error?

An orange circle
An orange triangle
A red circle

How does Microsoft Advertising define impression share?

The total number of impressions.
The number of times your ad is shown.
The percentage of time your ad shows up higher than your competitors.
The number of times an ad is shown divided by the total number of impressions.

Contoso Clothing has frequent updates to the sale price and product availability attributes for specific products in their campaign. They also do not have an APl set up. Which of the following is Contoso Clothing’s best option?

Submit their full product feed with these updates when they reach the 30 day threshold.
Submit these updates via a product inventory update feed.
Submit their full product feed every hour.
Submit their full product feed to make these updates.

Clicks on product ads are charged on what basis with Microsoft Advertising?

Cost per click
Cost per acquisition
Cost per thousand impressions

Which report should you run to see what your audience is searching for when your product ads are shown?

Search term report
Product partition report
Product dimension report
Negative keyword conflict report

Which of the following advertisers would NOT be eligible to use Microsoft Shopping Campaigns? Select all that apply.

An online cat products store.
An adult online retailer.
An offline only apparel retailer.
An online hair products retailer.

Which of the following are examples of product ad enhancements? Select all that apply.

Free shipping
Product condition
Merchant promotions
Product weight extension

Which of the following are useful Microsoft Advertising reports for your shopping campaigns? Select all that apply.

Product image report
Product partition report
Product dimension report
Product GTIN report

When a new shopping campaign is created, an ad group with a product group is created by default. What type of product group is this?

An ‘all products’ product group.
A targeted products’ product group.
An ‘excluded products’ product group.
An ‘all feeds’ product group.

Contoso Kitchens wants to implement product ratings but do not have a feed file for this. They’ve heard that ratings from one supplier do not require an additional feed. Which supplier is this?

Feefo
Bazaarvoice
Trustpilot
Reevoo

Contoso Cameras Inc. is adding a merchant promotion to its ad for 10% off. What clickable text will be added to Contoso Cameras’ ad to highlight the promotion?

10% off
Price drop
Price reduction
Special offer

Product ads contain which of the following? Select all that apply.

Product price
An online cat products store.
Sitelink extensions
A product image

Which of the following statements about the redirect URL attributes in a product feed file is true? Select all that apply.

it should eventually link to the same landing page as the link/mobile link columns.
Is the URL of the landing page where the customer eventually ends up.
it will override URLs in the link and mobile link attribute columns.
The redirect link may be placed in the link or mobile link columns.

What is the Microsoft Advertising product ad maximum file size for the product image?

3.9 MB
39 MB
3.9 GB
39 GB

Brian has a new product and wants to set up a Smart Shopping campaign. What is the correct sequence of steps Brian needs to follow in order to do this? Organize the options in the correct order.

1. Create a campaign
2. Select ‘Sell products from your catalog’
3. Select ‘Smart Shopping’
4. Choose your store market
5. Select ‘Campaign settings
6. Create Responsive Ad

Amelia wants to run a report that shows performance data such as clicks, impressions, and conversions for each product in the feed. Which report should Amelia run?

Product match count report
Product dimension report
Product partition report
Product search term report

When Contoso Clothing is submitting partial feed updates, which of the following attributes can be updated without editing their full feed? Select all that apply.

Sale price
Price
Availability
Description
Title

Which of the following is a way to verify your domain when setting up Microsoft Advertising shopping?

Using the reporting tab in the Microsoft Advertising User Interface
Via universal event tracking tag
Via the keyword planner
Via Microsoft Advertising editor

Which of the following Share of Voice attributes can you include in the product dimension report? Select all that apply.

Benchmark bids
Each of your competitor’s individual bids on that product
Impression share
Benchmark click-through rate

What does the non-targeted report in ‘store issues’ tell you?

How many offers are not targeted with bids in a campaign.
How many offers are targeted with bids in a campaign.
How many offers are not targeted with filters in a campaign.
How many offers are targeted with filters in a campaign.

Contoso Cameras wants to submit local product information for their local inventory ads. How do they do this?

By creating a local product feed in Microsoft Merchant Center.
In the Microsoft User Interface: Tools, Shared library, Product inventory feed.
By setting up an automated feed from ‘Google my Business’.
In the Microsoft User Interface: Import, Product inventory feed.

What are the benefits to opting-in to the automatic item updates in your Microsoft Shopping Campaigns’ feeds?

Pulls up-to-date product information from your website.
Allows you to keep running your ads for out of stock items.
Prohibits running ads for out-of-stockitems.

Hugo is setting up a new shopping campaign for a new product line. Which bid strategy can Hugo use if using a third party bid management tool?

Maximize clicks
Target return on advertising spend
Enhanced cost per click

Which of the following is a best practice for shopping campaign structures?

Do not bid on granular product groups
Bid higher on all product ‘catch-all’ product groups
Break out product groups by value, then bid accordingly
The more granular your product group, the lower the bid

Contoso Toys has decided to create a “catch-all” campaign with an all-products product group in it. As a best practice, how should they bid in this scenario?

Make their all products ‘catch-all’ bid double their item ID bids
Have lower bids and a low campaign priority setting
Increase their bids
Never bid on ‘all products

When creating a new shopping campaign you select ‘sell products from your catalog’ as your campaign goal. After this you select your campaign subtype, and can choose between Smart Shopping, Standard Shopping, or Dynamic Shopping.

True

False

Zoe is setting up Microsoft Advertising Shopping. Select three ways in which Zoe can verify her domain. Select all that apply.

Using Bing Webmaster Tools
Via universal event tracking tag
Upload a CSV of the website pages via file tranfser protocol to the Microsoft Advertising User Interface.
Import via Google Search Console

How is it generally recommended you bid on product SKU product groups?

Reduce your bids
Never bid on product SKU product groups
Increase your bids
Leave it the same

Contoso Cameras are collecting images and image links for their product feed file. What are some product image best practices they should adhere to? Select all that apply.

Their images should not contain watermarks.
Their images should have a maximum size of 220px by 220px.
They should use promotion text in the images.
Their images should contain a ‘pop’ effect using a white background.

Contoso Cameras wants to group their products into the following sets: high margin products, special offers, and seasonal offers. Which feed field can they use to do this?

Product category
Product type
Custom labels
Custom product IDs

Which of the following bid strategies allow you to set your own bids? Select al that apply.

Manual cost per click
Target impression share
Maximum clicks
Enhanced cost per click

Which of the following statements is true about shopping campaigns?

Ads do not require a store name.
Ads do not contain images.
Ads are created from product feed data.
Ads are automatically created from your website content.

Contoso Cameras’ campaigns have been running for six weeks. Where can they find reporting and analysis for their shopping campaigns? Select all that apply.

Settings tab
Microsoft Merchant Center
Campaign grid
Reports tab

Contoso Foods are creating a shopping feed and completing the product category field. Microsoft Advertising supports the use of both string such as Electronics > Communications> Telephony > Mobile Phones and Product Category IDs such as ‘267’.

True
False

How many custom label attributes can you add for each product?

4 Labels
5 Labels
10 Labels
14 Labels

Contoso Cameras is seeing that their products are being rejected and want to learn why. Where can they go to find this information?

Store issues in the store summary page.
Feed tab in the store summary page.
Product Issues tab in the store summary page.
Product performance tab in the store summary page.

Contoso Widgets is a new advertiser creating a new store in Microsoft Merchant Center and their store is rejected. What are possible reasons for this? Select all that apply.

They are attempting to claim an unverified domain.
Contoso Widqets’ domain has been correctly verified.
They are identified as an adult advertiser.
There is no real privacy policy on their website.

Contoso Lighting wants to set up Local Inventory Ads (LIAs) for their Microsoft Shopping Campaigns. In what order should the following steps be taken to set up them up? Organize the options in the correct order.

1. Provide store location data
2. Upload online product information
3. Upload inventory information
4. Enable the Shopping campaign into LIA

How can using the Google Merchant Center import tool benefit an advertiser? Select all that apply.

Enables an advertiser to keep fresh data.
Enables an advertiser to use one feed file for Google and Microsoft Advertising.
Enables an advertiser to import search campaigns and feed files in one import.
Enables an advertiser to import product offers.

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