Campaign Manager

Please note, that Google Campaign Manager certification test has more possible questions than you get during the exam. However, The PDF file contains all possible questions with answers. So you don’t need to worry.  Click “show more” below to see all possible Campaign Manager certification questions.

To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?

• From Campaign Manager, go to the Google Marketing Platform apps icon and select Display & Video 360
• Contact support using live chat
• Add the Display & Video 360 partner ID to the Floodlight configuration as an association
• Create a new association in the advertiser’s properties and add the Trafficking code

What cost model only calculates cost for impressions measured as viewable by Active View?

• a – CPA
• b – CPC
• c – CPM
• d – vCPM

Where are Campaign Manager and Display & Video 360 linked?

• Advertiser properties
• Floodlight configuration
• Admin subaccounts
• Campaign properties

When the primary HTML5 assets get delayed, what will serve in a user’s browser as it’s loading?

• Default ad
• Polite load image
• Backup image
• .swf file

What targeting rules display an ad to users who have viewed a product, but not purchased it?

• a – Positively target all product viewers AND negatively target all product purchasers
• b – Positively target all product viewers AND collect purchase IDs using u-variables
• c – Positively target all product purchasers AND negatively target all product viewers
• d – Negatively target all product purchasers AND collect purchase IDs using u-variables

What attribution model uses Floodlight data from both attributed and non-attributed conversions?

• Linear model
• First Interaction model
• Data-driven model
• Time Decay model

In which two tags can the keyword macro (%k) be added? (select two)

• Floodlight
• Tracking Ad
• Impression Event
• Placement

In a Path to Conversion report, when a user selects to “Pivot On Interaction Path,” what are two major differences from the unpivoted report? (select two)

• Rows and columns aren’t affected by a pivot, but can only be filtered when unpivoted
• Each conversion gets its own row with interactions in separate columns
• Rows and columns are flipped
• Each interaction gets its own row with interactions spread across rows

What is required to track mobile app conversions using Floodlight tags?

• a – A dynamic publisher pixel implemented in the Floodlight tag
• b – An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK
• c – A Floodlight tag with the activities set to collect in-app variables, available in DT files
• d – A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps

When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

• Allocate more budget to building better video creatives
• Target remarketing lists for all image creatives
• Create a sequential rotation with the Rich Media creative set first
• Assign the ad’s frequency cap to one impression per day

When using a placement media cost cap, what will happen once the cap is reached?

• Campaign Manager will stop calculating and reporting Media Cost for the Placement moving forward
• The placement will be paused until the cap is removed
• Reports will not reflect the impressions and click metrics
• Ad-serving fees won’t be charged

What feature can be used to combine log-level impression and click data for a custom reach analysis?

• Data Transfer
• Line item filtering in Studio
• Attribution conversion segments
• GRP Insights

Which functionalities are available to manage conversion data using the API? (select two)

• Delete
• LInsert
• Update
• Run

At what level can landing pages be managed across campaigns?

• Advertiser
• Ad
• Creative
• Placement

What report tracks Floodlight attribution in Reporting?

• Cookie Reach Overlap
• Insights
• Floodlight impressions
• Path to Conversion

Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?

• a – Adding an image creative at the campaign level
• b – Adding an HTML5 creative at the campaign level
• c – Adding a rich media creative at the campaign level
• d – Adding an image creative at the advertiser level

What HTML elements of a Floodlight tag’s iFrame code identify the unique activity?

• u1 and “fls“
• 1×1 and “ord”
• “src” and 1×1
• “type” and “cat”

Which two methods count impressions on site-served creatives? (select two)

• Tracking Ads
• Mobile tracking ad
• Click tracker ad
• 1×1 impression tracker

Where in Campaign Manager can the Site ID(s) required to push placements to Display & Video 360 be found?

• a – Next to its associated site name within a Campaign
• b – In the advertiser’s properties, under Landing Pages
• c – In Campaign Manager Account Admin settings
• d – In Site Directory under Properties

What are two benefits of using the INS tag? (select two)

• Eliminates the need for publishers to add cache-busters
• Reduces load latency
• More robust Verification data
• Serves ads on browsers that don’t support Javascript

What report in Report Builder shows the number of unique users who have interacted with ads?

• Path to Conversion
• Cookie Reach Overlap
• Standard
• GRP

Paid search dimensions in Report Builder are compatible with what metric?

• Paid Search Revenue
• Active View
• Downloaded impressions
• Cost Per Click

What is the more cost-effective way to restrict ads served to a specific geographic region?

• Geo-targeting managed by the ad server
• Language targeting managed by the ad server
• Geo-targeting managed by a publisher or DSP
• Frequency caps managed the publisher or DSP

What are three benefits of using Internal Redirect tags? (select three)

• Standardize a counting method with platform publishers
• Reduce latency on ad-serving
• Richer domain information in Verification
• Saves time from having to negotiate deals with the publisher

What settings are required to give a user reporting access for a single advertiser?

• Create a user role, and assign the advertiser as the sub-account.
• Schedule a report to be sent to the user, automatically granting them access to that data
• Create a user profile with a reporting-only user role, and filter for that advertiser
• Ask the advertiser to send an email to support, granting access to their reporting data

Which two tabs in Reporting provide access to viewability data? (select two)

• Report Builder
• Verification
• Attribution
• Summary

To set ad status to “active,” which two objects must be assigned to an ad?

• a – A priority
• b – A frequency cap
• c – An active creative
• d – A placement

What section within a Floodlight activity’s settings allows users to add publisher tracking tags?

• Dynamic tags
• Google Tag Manager
• Advanced properties
• Custom Floodlight variables

What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?

• Dynamic Floodlight tag that sources product or service IDs
• Sales Floodlight tags that capture revenue
• Custom 1×1 pixel that fires when the product or service page loads
• Custom Floodlight variable that captures the product or service ID

What counting method tracks the number of sales made or items purchased?

• Sales activities
• Custom Floodlight variables
• Counter activities
• Standard counting

Audience lists created in Campaign Manager can be automatically shared with which linked applications? (select three)

• Search Ads 360
• Studio
• Google Ads
• Display & Video 360

What object in Campaign Manager is equivalent to a creative in Display & Video 360?

• Placement
• Campaign
• Ad
• Creative

Which conditions must be true in order to designate an advertiser as a “child”?

• a – The advertiser doesn’t have any “child” advertisers associated with it
• b – The advertiser is part of a subaccount
• c – There aren’t any Floodlight activities associated with the “child” advertiser
• d – There aren’t any campaigns associated with the “parent” advertiser

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