Google Waze Ads Exam Answers

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Business descriptions are most optimal when they’re ___ characters

80
90
60
100

CTAs allow you to continue to engage with your consumer even after the drive is complete via hyperlocal push notifications.

True
False

Waze uses the context of a user’s drive to deliver advertising in the most relevant in-car moments.

True
False

On average users spend how long using Waze monthly

10.5 hours
20.5 hours
7.5 hours
9 hours

Pins should always include text to increase their visibility

True
False

Waze has _____ of drivers globally

130+ Million
110+ Million
200+ Million
90+ Million

Call to Actions can help you to

Select All Correct Responses

Spontaneously navigate a user to your location
Remind a user about a special offer at a later time
Reach a driver at the beginning of their journey
All of the above

How many crowdsourced reports on routes and road conditions does Waze receive each month?

25+ Million
35+ Million
50+ Million
10+ Million

______ are strongest when being used as an always-on tactic for location awareness

Pins
Zero Speed Takeovers
Search
Arrows

Zero-Speed Takeovers safely prompt action and engagement when a user is stopped by waiting ____ before showing an ad

10 seconds
4 seconds
2 seconds
7 seconds

Waze can help you grow your business by ____ (select all that apply)

Select All Correct Responses

Posting new hire fun facts
Prompting a new location
Promoting a special offer
Increasing familiarity with your brand

______ inform and remind customers that your business is on or near their route

Zero Speed Take Over
Arrows
Location Personalities
Pins

Hyperlocal push notifications can be set by which of the following (check all that apply)

Select All Correct Responses

Time
Coupon Expiring
Location
Month and day

Pin names have a ____ character maximum

10
20
30
40

Waze Ads can help businesses who are looking to

Select All Correct Responses

Build location awareness
Increase sales
Promote a product
Promote a special offer

Brands can promote where their products can be found using Waze Ads

True
False

You must have a physical location to advertise on Waze

True
False

You have a BOGO special after 5pm on Ice Cream — what CTA would be 2 best to add to the Zero Speed Takeover you serve during the morning?

Select All Correct Responses

Remind Me
Drive There
Save Location
Save Offer

Creative on the Waze platform works best when repurposes from other Ad Platforms

True
False

Waze operates in ____ countries around the world

100+
85+
185+
190+

______ are like a digital billboard that is shown to Wazers when their vehicle is safely at a complete stop.

Pins
Zero Speed Takeovers
Search
Arrows

In 2019 Wazers navigated to how many businesses

200M+
1B+
575M+
2B+

A Wazer seeing an Ice Cream Shop ad that results in an unplanned rerouting to that business to get an milkshake would be an example of what Navigation Behavior

Spontaneous
Assisted
Influenced
Planned

The ______ feature(s) helps keep you top of mind when customers are looking for businesses like yours

Pins & Search
Dots & Arrows
Zero Speed Takeover & Dots
Location Personalities

Waze drivers can report things like heavy traffic, road-closures, hazards and more in real-time using Active Reporting

True
False

By mixing and matching formats and CTAs, you can create a strategy that will drive impact year round

True
False

What feature helps add additional information about your business to your ad creative helps you to promote a drive-thru or curbside pickup at your location

Location Personalities
Personality Icons
Drive-thru personalities
Location Icons

Use _____ and capture a drivers attention at the start of the ride to highlight an offer or new location!

 Pins & Search
Dots & Arrows
Arrows
Pins

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