SEMrush Content Marketing Fundamentals Exam Answers

Here you will find all SEMrush Content Marketing Fundamentals Exam questions and answers. This test is one of the certification programs available in SEMrush academy. Explore our SEMrush certification exam answers bundle to get answers to all SEMrush certification exams. Save your time!

True or False: Based on the content, consumers can choose one brand over another.



Who is NOT a member of a content marketing team?

Customer success specialist 

The content strategist 

A designer 

SEO / Data analyst

What is one goal you can accomplish using content marketing?

Increase website traffic 

Train employees 

Complete a work retreat

How many competitors do you need to have in order to analyze the competition?





Fill in the blank. Audience research largely consists of understanding the___that your customer faces, and what solutions your business can offer.





When you’re running a content audit, what is the first thing you need to do?

Write out the original goals/objectives 

Compile all content URLs into a spreadsheet 

Collect engagement metrics from social media

Which SEMrush tool will help you create new topic ideas to create content with?

Post Tracking 

Content Audit 

Topic Research Tool 

SEO Writing Assistant

What is a content calendar?

A calendar listing what social media posts are scheduled and when 

A shareable resource that all teams can use to plan content marketing activity 

A calendar of important holidays to focus content on

What should the average length of paragraphs in a blog post be?

10-12 sentences 

1-2 sentences 

5-7 sentences 

2-4 sentences

When it comes to optimizing a new blog post, which parts of the content should be optimized?

Headers, footers, title tags, meta-titles, and the meta-description 

Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, and navigation 

Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, navigation, and social media URLs

What is a great way to make sure your content is seen by your fans, their friends, and your target audience?

Post the same piece of content every day 

Promote the content on social media through a Boosted Post 

Have the customer success team call and notify customers of a new content release

How can you update a piece of content to make it high-quality content? Choose 3 options.

Divide the piece into smaller pieces, and post them separately 

Make the CTA clearer 

Implement more relevant keywords 

Improve the headlines

What is the best way to gain leads from content marketing?

Have a pop-up box on each blog post 

Create a piece of content a user has to exchange information to access 

Ask at the end of every paragraph for the user to sign up


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