Ultimate Google Analytics Certification HackBook

with real Google Analytics certification exam answers

The ultimate guide to Google Analytics certification. All you need to know about Google Analytics certification, why and how you can get certified easily. With the latest Google Analytics exam answers and explanations.

This is the ultimate guide to Google Analytics certification. Everything you need to know about:

  • What is Google Analytics certification, and the differences between main programs? We will go through the exam formats, main caveats, and tips on preparing and taking Google Analytics certification.
  • Why is the Google Analytics certificate worth adding to your profile? How to add Google Analytics certification to LinkedIn? And even why using our GA answer sheet is actually not “cheating.”
  • How to pass the Google Analytics exam easily? We will overview the real GA exam questions. You will get answers and detailed explanations.

So, if you’re looking to improve your online presence with a new GA certificate and want to know how to learn Google Analytics more efficiently, this guide is the right choice.

 

What is Google Analytics certification, and how to get Google Analytics Certificate?

There are multiple GA related courses available online. From simple blog posts to complete online courses. In many cases, you can quickly obtain a “certificate of completion” by watching multiple videos with catch animations… But wait. That’s not a certification.

Certification means an official document attesting to a status or level of achievement issued by an authoritative subject. In this case, Google. Google Analytics is Google’s tool. Obviously, the one who can certify you have qualifications in GA is Google. All other “certificates” issued by 3rd parties shows that you have participated in some kind of learning. Nothing more.

So, what are Google certification programs related to Analytics?

They are:

  • Google Analytics Individual Qualification
  • Google Analytics for Beginners
  • Advanced Google Analytics
  • Google Analytics for Power Users
  • Getting Started With Google Analytics 360
  • Introduction to Data studio
  • Google Tag Manager Fundamentals
Table of Google Analytics Related Certifications

GAIQ or Analytics Academy Courses?

As you see, there are 2 completely different Google Analytics certification programs. Which is the most important? Google Analytics Individual Qualification (GAIQ) in Google SkillShop. Definitely.

While Analytics Academy is tailored explicitly to Google Analytics products., their assessments fall under the “Google Achievements” category rather than “certifications”. We will overview both programs in detail, but we can clearly state that the main Google Analytics certification program by Google is Google Analytics Individual Qualification (or GAIQ) available in Google SkillShop.

In other words, if you’re looking for Google Analytics related jobs. And see somebody looking for a “Google Analytics Certified” candidate. Be sure, they mean Google Analytics Individual Qualification, not Analytics Academy courses. If you have both, even better.

Download our All-in-One Google Analytics Certification HackBook

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All possible Google Analytics Individual Qualification exam questions, answers, and explanations.

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Answers to all 6 Google Analytics Academy certifications

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Academic level no-nonsence Google Analytics kickstarter guide (230 pages)

Why should you get certified in Google Analytics, and is this certification worth it?

Same as all Certifications, no matter online or not. They guarantee nothing. Certificates won’t sign you a new job contract. But they can give you a chance to showcase your skills and be noticed. Or add some credit to your profile.

And the most important. All achievements or certificates demonstrate one thing. That you care. Care about learning new things and self-improvement. That’s by far the most factor for employees. 

Here are some excellent reasons why you should get Analytics certified:

  • Obtain an official certificate from a world-known company. 
  • Show that you care about self-learning and you want to gain new skills.
  • Fulfill requirements in job boards “Google Analytics Certified.”
  • Boost your resume or social profiles. You can add it to your LinkedIn profile.

Now, is GA certification worth it? When people ask such questions, the first thing that comes to mind is how much it costs. And if the value you get worth paying for it. But wait, it’s free. How much does google analytics certification cost? Nothing. You can’t beat free. It costs only your time. If it worth spending time passing the exam, it’s another question. We will cover that too. But if you ask, is Google Analytics certification worth it? Absolutely, yes.

How long does it take to get Google Analytics certified?

The answer is – it depends. I have already mentioned that spending time passing the exam could not be worth it. Moreover, I would say that “cheating” is the best option to pass the exam. Actually, it’s even not cheating. Of course, you can choose. But let me explain. I have done this exam hundreds of times preparing my guides. During the last 5 years. I have learned something.

Let me start with a general concept. 

Ask yourself. Who is a better candidate? A guy who spent 100 hours watching training videos, prepared for the exam 5-10 hours, and passed it traditionally in 1-2 hours answering questions. Or a guy who passed the exam in 10 minutes using the answer sheet and spent these additional 6-12 hours he just saved practicing with a tool. I would hire the second one.

In other words, the passing exam process itself teaches you nothing. It’s unnecessary stress and time wasted. Especially when you are taking exams that contain errors in formatting. For example, the exact same question in GA Individual Qualification exam and Analytics for Beginners assessment has a different correct answer marked in Google test backend. We will cover it later, overviewing exam questions. 

Do you want to spend your time passing the exam that contains errors? Not me.

Here are my top reasons why you should consider using answer keys passing the GAIQ certification exam:

  • Have more time to gain practical skills.
  • Eliminate exam stress.
  • Get a 100% correct score.
  • Get explanations for every exam question. Learn more efficiently.
  • Exam quality. Why bother struggling to answer questions when the test itself contains errors?
  • You are renewing the exam after 12 months. Why pass the same exam again?

 Your choice, of course.

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All possible GAI Q&A

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100% correct answers

Google Analytics Individual Certification Exam Answers

The Google Analytics Individual Qualification (GAIQ) covers basic and advanced Analytics concepts – planning and principles, implementation and data collection, configuration and administration, conversion and attribution, and reports, metrics, and dimensions.

The exam contains 70 questions. You need to score at least 80% to pass the exam. After passing the exam, you will receive an individual GA certificate. The certificate is valid for 1 year.

The exam is timed, and questions are always in random order. Also, there are much more than 70 possible questions. It means that you will get random questions from all possible questions every time you take the exam. And in random order.

GAIQ Answers with Explanations – Part 1.

Check below some real GAIQ exam questions, with 100% correct answers, and explanations. Note that questions during the exam are never in the same order.

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Q1. If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

  • As a click
  • As an interaction
  • As a bounce 
  • As an event

Explanation:

A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session. Events are user interactions with content that can be tracked independently from a web page or a screen load.  Tip: It’s important to keep in mind that any implementation of Event Tracking that automatically executes on page load will result in a zero bounce rate for the page.

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Q2. Within how many days can a deleted view be restored?

  • 15
  • 35 
  • 5
  • 25

Explanation:

A view is permanently deleted 35 days after being moved to the Trash Can. Once deleted, the view is gone, and it’s not possible to retrieve any historical data or reinstate the reports. This includes any setting and configuration preferences, like Goals and user permissions, but does not include data saved at the property or account level.

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Q3. What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

  • Session
  • Product
  • Hit
  • User

Explanation:

Custom dimensions and custom metrics are like default dimensions and metrics in your Analytics account, except you create them yourself. You can use them to collect and analyze data that Analytics doesn’t automatically track. User-level scope allows you to conveniently group all of a user’s component sessions and hits by a single value. It is ideal for values that don’t change often for a particular user.

Tip: Note that although this same functionality could be achieved with hit or session-level scope, user-level scope provides the most convenient solution with the least amount of code.

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Q4. In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

  • TRUE
  • FALSE

Explanation:

When you define a custom dimension or metric, you specify its name and other configuration values, and Analytics assigns an index number that you use later to reference the dimension or metric. Note that Custom dimensions values can be viewed for dates before the dimension was created.

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Q5. What would prevent data from appearing in a Custom Report?

  • Custom Report isn’t shared with users in the same view
  • Too many dimensions in a Custom Report
  • A filter that removes all the data
  • Too many metrics in a Custom Report

Explanation:

Filters are destructive. Filtering your incoming hits permanently includes, excludes, or alters those hits in that view, according to the type of filter. Therefore, you should ALWAYS maintain an unfiltered view of your data so you always have access to your full data set. It could happen that data won’t show in reports if you’ve applied to many filters that exclude all the data.

Tip: Keep in mind that filters are applied in Sequential order.

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Q6. A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

  • True 
  • False

Explanation:

Channel Groupings are rule-based groupings of your traffic sources. When you create a Custom Channel Grouping at the user level or create a new Channel Grouping in a view, you can immediately select it in reports, can apply it retroactively and see historical data classified by your new channel definitions, change how reports display your data, without changing the data itself.

Tip: If you have Edit access at the view level, you can promote one or more of your Custom Channel Groupings from the user level to the view level.

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Q7. Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

  • Goals reports
  • Ecommerce reports
  • Multi-Channel Funnel reports 
  • Acquisition reports

Explanation:

In Analytics, conversions and Ecommerce transactions are credited to the last campaign, search, or ad that referred the user when he or she converted. But what role did prior website referrals, searches, and ads play in that conversion? How much time passed between the user’s initial interest and his or her purchase? The Multi-Channel Funnels reports answer these questions and others by showing how your marketing channels (i.e., sources of traffic to your website) work together to create sales and conversions.

Tip: By default, only interactions within the last 30 days are included in conversion paths, but you can adjust this time period from 1-90 days.

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Q8. Segments will not allow you to do what?

  • Build custom Remarketing lists
  • Permanently alter data 
  • Create subsets of sessions or users
  • Isolate and analyze data

Explanation:

A segment is a subset of your Analytics data. For example, of your entire set of users, one segment might be users from a particular country or city. Another segment might be users who purchase a particular line of products or who visit a specific part of your site. Segments are not destructive, filters are.

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Q9. What is not a benefit of using segments to analyze data?

  • Isolate and analyze specific conversion paths using conversion segments
  • Compare behavior metrics for groups of users like Converters vs non Converters
  • Analyze users by single or multi-session conditions
  • Permanently modify the data in a view

Explanation:

A segment is a subset of your Analytics data. They let you isolate and analyze those subsets of data so you can examine and respond to the component trends in your business. You can also use segments as the basis for audiences. For example, you might create a segment of users who visit your menswear pages, and then target just those users (your audience) with a remarketing campaign that is focused on the new items that you are adding to those pages. Segments do not permanently modify data in views, filters do.

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Q10. What asset is used to build a remarketing list?

  • Custom Dimension
  • Custom Segment 
  • Custom Metric
  • Custom Report

Explanation:

Analytics includes predefined segments (System Segments) that you can use as provided, or that you can copy and edit to create new custom segments. You can also build your own segments from scratch. In addition, you can import segments from the Analytics Solutions Gallery, a free marketplace where Analytics users share segments and other solutions they’ve developed. You can use custom segments to build remarketing lists

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GAIQ Answers with Explanations – Part 2.

Check another set of GAIQ exam questions and answers. With explanations.

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Q11. Sampling is applied to reports before segmentation.

  • FALSE 
  • TRUE

Explanation:

In data analysis, sampling is the practice of analyzing a subset of all data in order to uncover the meaningful information in the larger data set. Analytics Standard and Analytics 360 both apply segments after applying report filters and after sampling, which means that a segment may include fewer sessions than are included in the overall sample. Analytics periodically adds new reports, and sometimes makes changes to the way metrics are calculated. If the date range of a report includes a time before the report was added or before a metric calculation changed, then Analytics can issue an ad-hoc query and the data might be sampled.

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Q12. What metric-dimension combination is not valid?

  • Avg. Time on Page / Device Category
  • Sessions / Source
  • Sessions / Bounce rate 
  • Total Events / User Type

Explanation:

Not every metric can be combined with every dimension. Each dimension and metric has a scope: user-level, session-level, or hit-level. In most cases, it only makes sense to combine dimensions and metrics that share the same scope. In this case, Sessions/ Bounce rate is not a valid combination.

Tip: Use Dimensions & Metrics explorer to find all valid metric/dimension combinations. You can sort combinations by features also.

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Q13. What report shows a visual representation of user interactions on a website?

  • Content Drilldown report
  • Landing Pages report
  • Behavior Flow report 
  • Treemaps report

Explanation:

The Behavior Flow report visualizes the path users traveled from one page or Event to the next. This report can help you discover what content keeps users engaged with your site. The Behavior Flow report can also help identify potential content issues. Like all flow reports, the Behavior Flow report displays nodes, connections and exits, which represent the flow of your traffic.

Tip: You must have set up and be tracking Events before they appear in the Behavior Flow report.

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Q14. What report shows which types of mobile devices visited a website?

  • Site Content > Landing Page report
  • All Traffic > Source/Medium report
  • Technology > Network report
  • Mobile > Devices report

Explanation:

You can use Devices report to know what types of mobiles your website visitors use. This report could be found under “Audience” tab, “Mobile”, than “Devices” . Data is also broken into 3 tabs – Acquisition, Behavior and conversions.

Tip: This information is very handy when you work with mobile optimization of your website.

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Q15. Sharing a Custom Report will share the report configuration and data included in the report.

  • TRUE
  • FALSE

Explanation:

Only configuration data is shared through the Solutions Gallery. When you create and share an asset, your personal information and Analytics data stays private in your account. And when you import an asset from the Solutions Gallery, only the template is imported into your account. For example, if you import a Custom Report, you can use that report to analyze the data in your Analytics account, not the data from the person that created the report. You can share Dashboards, Custom Reports, Segments, Goals, and Custom Attribution Models in the Solutions Gallery.

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Q16. View filters may be applied retroactively to any data that has been processed.

  • True
  • False

Explanation:

Use filters to limit or modify the data in a view. For example, you can use filters to exclude traffic from particular IP addresses, include only data from specific subdomains or directories, or convert dynamic page URLs to readable text strings. Filters are applied after your data has been processed. Creating a filter to change the scope of dimensions is not possible. Also, filters are destructive. You can’t apply filters to data that has been processed.

Tip: Use filter verification to make sure your filters are performing as expected before applying them to your incoming data.

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Q17. What is not a filter setting for data in views?

  • Restore 
  • Modify
  • Include
  • Exclude

Explanation:

You can use filters to limit or modify the data in a view. For example, you can use filters to exclude traffic from particular IP addresses, include only data from specific subdomains or directories, or convert dynamic page URLs to readable text strings. Filtering your incoming hits permanently includes, excludes, or alters those hits in that view, according to the type of filter. Therefore, you should ALWAYS maintain an unfiltered view of your data so you always have access to your full data set.

Tip: Note that you need Edit permission at the account level to manage filters. ALWAYS maintain an unfiltered view

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Q18. What Remarketing audiences cannot be defined by default?

  • Users who played a video on a website
  • Users who speak a particular language
  • Users who visited a specific page on a website
  • Users who visited a physical store

Explanation:

A remarketing audience is a list of cookies or mobile-advertising IDs that represents a group of users you want to re-engage because of their likelihood to convert. You create remarketing audiences based on user behavior on your site or app, and then use those audiences as the basis for remarketing campaigns in your ad accounts like Google Ads and Display & Video 360. For example, you might create each of the following remarketing audiences and engage the users in them: Users who viewed product-detail pages, but didn’t add those items to their carts; Users who added items to their carts, but didn’t complete their purchases; Users who purchased items X and Y.

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Q19. What scope levels available for dimensions and metrics?

  • Event-level, duration-level, transaction-level, or user-level scope
  • Location-level, duration-level, product-level, or user-level scope
  • Event-level, session-level, transaction-level, or user-level scope
  • Hit-level, session-level, product-level, or user-level scope

Explanation:

Scope determines which hits will be associated with a particular custom-dimension value. There are four levels of scope: product, hit, session, and user. When custom dimensions are processed, scope determines to which hits a particular custom dimension value will be applied, while view filters determine which hits and their associated values are ultimately included in Reporting.

Tip: You should always pair dimensions and metrics of the same scope.

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Q20. Custom Dimensions can be used as what?

  • All of the above 
  • Primary dimensions in Custom Reports
  • Secondary dimensions in Custom Reports
  • Secondary dimensions in Standard reports

Explanation:

custom dimensions and custom metrics are like default dimensions and metrics in your Analytics account, except you create them yourself. You can use them to collect and analyze data that Analytics doesn’t automatically track. Custom dimensions can appear as primary dimensions in Custom Reports. You can also use them as Segments and secondary dimensions in standard reports.

TIP: Custom dimensions and metrics are only available for properties that have either been enabled for Universal Analytics or contain at least one app reporting view.

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If your are looking for all GA individual qualification exam answers, consider downloading our PDF guide. It includes all possible exam questions with 100% correct and verified answers.

Google Analytics Certification Sample Questions

A smart way how to prepare for google analytics certification is getting familiar with GA certification exam questions. Check this list of GAIQ questions. Can you answer it? You can check GAIQ answers here.

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Q1. In Multi-Channel Funnel Reports, how are default conversions credited?

  • First campaign, search, or ad
  • Equal credit along the conversion touchpoints
  • Last campaign, search, or ad
  • Second to last campaign, search, or ad

Q2. How would a view filter be configured to include only users from Brazil and Argentina?

  • Filter 1: exclude all countries except Brazil and Argentina
  • Filter 1: include Brazil or Argentina
  • Filter 1: include Brazil > Filter 2: include Argentina
  • Filter 1: include Argentina > Filter 2: include Brazil

Q3. What feature collects company-specific data such as Member Status?

  • Custom Dimension
  • Custom Metric
  • Event Tracking
  • Custom Filter

Q4. What criteria cannot be used to create a Custom Segment?

  • Sequences of user actions
  • Dimensions
  • Metrics
  • Ad type

Q5. What model represents the hierarchical structure of a Google Analytics account?

  • View > Account > Property
  • Account > Property > View
  • Account > View > Property
  • Property > Account > View

Q6. To recognize users across different devices, what is required for User ID?

  • A new Analytics account for reporting
  • Sign-in that generates and sets unique IDs
  • All of the above
  • Google Tag Manager

Q7. What campaigns require manual tags on destination URLs for tracking?

  • None of the above
  • Autotagged campaigns
  • Email campaigns
  • Google Ads campaigns

Q8. When does a default Analytics session expire?

  • After 30 minutes, regardless of user activity on a web page
  • When a user opens a new browser window
  • When a user is inactive on a web page for more than 30 minutes
  • At noon every day

Q9. What feature can join offline business systems data with online data collected by Google Analytics?

  • Data import
  • User ID
  • Goal tracking
  • Google Ads Linking

Q10. When the same default tracking code is installed on pages with different domains, what will result?

  • Analytics will associate users and sessions with a single domain
  • Analytics will not associate users and sessions with any domain
  • Analytics will associate users and sessions with their respective domains
  • Analytics will send an alert about duplicate data collection

Q11. What is used to create Smart Goals?

  • Machine-learning algorithms
  • Custom Reports
  • Remarketing audience
  • Analytics Goals

Q12. To track users and sessions across multiple domains, what first must be set up?

  • Cross-domain tracking
  • Google Ads Linking
  • Data Import
  • Ad Exchange Linking

Q13. View filters are applied in what order?

  • Creation date
  • Sequential order
  • Alphabetical order
  • Random order

Q14. What type of Custom Report shows a static sortable table with rows of data?

  • Map Overlay
  • Pivot Table
  • Flat Table
  • Explorer

Q15. What is the “Bounce Rate” in Google Analytics?

  • Number of times users returned to a website in a given time period
  • Percentage of visits when a user landed on a website and exited without any interactions
  • Percentage of total site exits
  • Percentage of sessions in which a user exits from a homepage

Q16. What channel is not included in the default Channels report?

  • Direct
  • Display
  • Organic Search
  • Device

Q17. What feature is required to collect the number of comments users posted to a web page?

  • Custom Metric
  • Calculated Metric
  • Custom Dimension
  • Custom Channel Groupings

Q18. Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

  • Just before the closing </body> tag
  • Just before the closing </head> tag
  • Just after the opening <body> tag
  • Just after the opening <head> tag

Q19. Which assets cannot be shared in the Solutions Gallery?

  • Segments
  • Custom reports
  • Goals
  • Custom Dimensions

Q20. Which parameters can be included with an event hit for reporting?

  • Category, Action, Label, Unique Events
  • Event, Category, Action, Label
  • Category, Action, Label, Total Events
  • Category, Action, Label, Value

Q21. To increase the speed at which Google Analytics compiles reports, what action could be taken?

  • Choose “Faster response” in the sampling pulldown menu
  • Apply an advanced filter to the report
  • Choose “Greater precision” in the sampling pulldown menu
  • Remove any filters on the view

Q22. What feature would be used to collect how many times users downloaded a product catalog?

  • Custom Report
  • Event Tracking
  • Custom Dimension
  • Calculated Metrics

Q23. What data table display compares report metrics to the website average?

  • Performance
  • Comparison
  • Pivot
  • Percentage

Q24. What does assigning a value to a Google Analytics Goal enable?

  • Analyze a website conversion funnel
  • Compare goal conversions and measure changes to a website
  • Track real-time business revenue
  • Track actual revenue from conversions

Q25. If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

  • /order/complete.php
  • /ordercomplete.php
  • /ordercomplete/thank_you.html
  • /ordercomplete/index.html

Q26. What filter would only include data from a campaign titled “Back to School” in Campaign reports?

  • Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
  • Custom Include filter with field “Campaign Name” and pattern “back to school”
  • Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
  • Custom Include filter with field “Page Title” and pattern “back to school”

Q27. What report identifies browsers that may have had problems with a website?

  • The Active Users report
  • The Source/Medium report
  • The Browser & OS report
  • The New vs Returning report

Q28. What campaign parameter is not available by default in Google Analytics ?

  • utm_adgroup
  • utm_source
  • utm_medium
  • utm_content

Q29. The default session timeout duration in Google Analytics is how many minutes?

  • 10
  • 20
  • 30
  • 5

Q30. What is not considered a “source” in Google Analytics by default?

  • email
  • google
  • (direct)
  • googlemerchandisestore.com

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Q31. What data is Google Analytics Goals unable to track?

  • Signing up for a newsletter
  • Making a purchase
  • Customer’s lifetime value
  • Watching a video

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Q32. When does the tracking code send an event hit to Google Analytics?

  • Every time a user adds an event to their calendar
  • Every time a user makes a reservation
  • Every time a user performs an action with pageview tracking implemented
  • Every time a user performs an action with event tracking implemented

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Q33. If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

  • 6
  • 3
  • 2
  • 1

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Q34. Which user characteristic may NOT be used to change keyword bids in Google Ads?

  • ad preference
  • location
  • time of day
  • device

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Q35. What is a “dimension” in Google Analytics?

  • The customer s lifetime value of a user in a given date range
  • A report that offers different demographic information about your audience
  • An attribute of a data set that can be organized for better analysis
  • A comparison of data between two date ranges

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Q36. Which parameters can be included with an event hit for reporting?

  • Category, Action, Label, Unique Events
  • Event, Category, Action, Label
  • Category, Action, Label, Total Events
  • Category, Action, Label, Value
  • Unique events category action

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Q37. Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

  • Users who are female and have children
  • Users who viewed a page on a website, then watched a video
  • Users who engaged in a social media or email campaign
  • Users 25 to 34 years old who have their browser set to Spanish

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Q38. To recognize users across different devices, what is required for User ID?

  • A new Analytics account for reporting
  • Sign-in that generates and sets unique IDs
  • All of the above
  • Google Tag Manager

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With Google Analytics exam answers file you can pass the GAIQ and get GA certified in less than 15 minutes. Consider it when deciding on how to efficiently manage your time resources learning GA.

What is especially true about the Google exams is that “more in-depth knowledge you have, more complicated it is to answer general exam questions”. In other words, what’s right in theory often is wrong in practice.

Google Analytics Academy Assessments

Another branch of Google Analytics related certifications is Analytics Academy. It is a separate program tailored for GA products. Currently, analytics Academy contains 6 certification programs:

  • Google Analytics for Beginners
  • Advanced Google Analytics
  • Google Analytics for Power Users
  • Getting Started With Google Analytics 360
  • Introduction to Data studio
  • Google Tag Manager Fundamentals

Google Analytics Certificate for Beginners Exam Answers

Google Analytics for beginners is the first step in learning GA. To obtain your GA for beginners certificate, you have to pass 4 assessments. It’s relatively easy compared to the GAIQ exam. However, some questions that true in these assessments are wrong in GAIQ. Yes, Google-side errors.

Below you will find answers to all 4 Google Analytics for beginners assessment answers.

Google Analytics Certification Assessment 1 Answers

Assessment 1 – Introducing Google Analytics. GA for beginners certification.

Using tracking code, Google Analytics can report on data from which systems?

  • E-commerce platforms
  • Mobile Applications
  • Online point-of-sales systems
  • Systems not connected to the Internet

__________

To collect data using Google Analytics, which steps must be completed?

  • Install Google Analytics desktop software
  • Create an Analytics account
  • Add Analytics tracking code to each webpage
  • Download the Analytics app

__________

The Analytics tracking code can collect which of the following?

  • Language the browser is set to
  • Type of browser
  • User’s favorite website
  • Device and operating system

__________

When will Google Analytics end a session by default?

  • After 30 minutes, regardless of user activity on your website
  • Once the user opens another browser window
  • When a user is inactive on your site for 30 minutes or more or closes a browser window
  • At noon every day

__________

Once Google Analytics processes data, it’s stored in a database where it can’t be modified.

  • True
  • False

__________

Which represents the hierarchical structure of a Google Analytics account from top to bottom?

  • View > Account > Property
  • Property > Account > View
  • Account > View > Property
  • Account > Property > View

__________

A user with “edit” permissions at the Account level will automatically have “edit” permissions at which other levels?

  • User
  • Property
  • View
  • Product

__________

To locate a property’s Analytics tracking code, which sequence of steps should be followed?

  • Admin > Tracking Code > Tracking Info
  • Admin > Tracking Info > Tracking Code
  • Reports > Audience > Tracking Code
  • Audience Reports > Settings > Tracking Code

__________

To use Analytics to collect website data, what must be added to the website page HTML?

  • Google campaign parameters
  • Google Analytics terms and conditions
  • Google Analytics tracking code
  • A permissions button

__________

Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?

  • Immediately after the opening <head> tag of your website
  • Immediately before the closing </head> tag of your website
  • Immediately after the opening <body> tag of your website
  • Immediately before the closing </body> tag of your website

__________

Google-side error. The correct answer in this assessment is – after opening <head> tag. However, the correct answer to the same question in GAIQ is – before the closing </head> tag… And in practice, neither is correct. In both scenarios, it will be render-blocking. That is against Google’s best practices concerning website speed optimization. That’s a good illustration of test quality itself.

 

When a new view is created, what data will be included?

  • Data from before the view was created
  • Data from after the view was created
  • Data from before and after the view was created
  • No data

__________

A deleted view can be recovered by account administrators within how many days?

  • 35
  • 65
  • 95
  • 125

__________

What are the options for filtering data in Google Analytics?

  • Exclude data from a view
  • Include data in a view
  • Modify how data appears in your reports
  • All of the above

__________

Why is it important to keep one unfiltered view when using filters with Google Analytics?

  •  To ensure you can always access the original data
  • In order to configure Goals
  • In order to use a filter for multiple views
  • There is no reason to have an unfiltered view

__________

In which order does Google Analytics filter data?

  • Alphabetical order by filter name
  • The order in which the filters were last edited
  • The order in which the filters are applied
  • Randomized order

__________

When a filter is applied to a view, what data is affected?

  • Data from before the filter was created
  • Data from after the filter was created
  • All the data available in a view
  • None of the data available in a view

__________

Google Analytics Certification Assessment 2 Answers

Assessment 2 – The Google Analytics interface. GA for beginners certification.

What feature would be used to compare two date ranges in a report?

  • Hourly, Day, Week, Month views in the time graph
  • Real-time reports
  • Date range comparison
  • Account selector

__________

What does the “Users” metric measure?

  • The total number of visits to your website
  • Users that had at least one session on your site in the given date range
  • Users that landed on the homepage of your website
  • Users who have signed up to an email newsletter on your website

__________

What is the “Bounce Rate” in Google Analytics?

  • The number of times unique users returned to your website in a given time period
  • The percentage of sessions in which a user exits from your homepage
  • The percentage of total site exits
  • The percentage of visits when a user landed on your website and exited without any interactions

__________

What is a “dimension” in Google Analytics?

  • The total amount of revenue a business has made in a given date range.
  • An attribute of a data set that can be organized for better analysis.
  • A comparison of data between two date ranges.
  • A report that offers information about your audience.

__________

What is a “metric” in Google Analytics?

  • A dimension that can help you analyze site performance.
  • The dates in your date range.
  • A segment of data separated out in a report for comparison.
  • The numbers in a data set often paired with dimensions.

__________

What is a “secondary dimension” in Google Analytics?

  • An additional widget you can add to a dashboard for more specific analysis.
  • An additional metric you can add to a report for more specific analysis.
  • An additional dimension you can add to a report for more specific analysis.
  • A visualization that allows you to understand the impact of your data.

__________

Which Google Analytics visualization compares report data to the website average?

  • Pivot view
  • Comparison view
  • Performance view
  • Percentage view

__________

How can the amount of data in a sampled Google Analytics report be increased?

  • Apply additional filters
  • Remove the Secondary Dimension
  • Choose “Faster response” in the sampling pulldown menu
  • Choose “Greater precision” in the sampling pulldown menu

__________

When selecting “Share Template Link” in the dashboard, what will be shared?

  • Dashboard only
  • Data only
  • Dashboard and data
  • Neither dashboard nor data

__________

When a dashboard is shared, users can edit the dashboard configuration.

  • True
  • False

__________

Google Analytics Certification Assessment 3 Answers

Assessment 3 – Basic Reports. GA for beginners certification.

What setting must be enabled to view data in Demographics and Interests Reports?

  • Content Grouping
  • Advertising features
  • User permissions on the view
  • In-Page Analytics

__________

What report would best help identify potential browser issues with website traffic?

  • The Active Users report
  • The New vs Returning report
  • The Browser & OS report
  • The Source/Medium report

__________

What report shows what mobile devices were used to view a website?

  • The Exit Pages report under “Site Content”
  • The Landing Page report under “Site Content”
  • The Engagement report under “Behavior”
  • The Devices report under “Mobile”

__________

Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?

  • Source, Keyword, Campaign name
  • Source, Medium, Keyword
  • Source, Medium, Campaign name
  • Medium, Keyword, Campaign name

__________

Which “sources” are available in Google Analytics?

  • googlemerchandisestore.com
  • Email
  • Google
  • (direct)

__________

Which “mediums” are available in Google Analytics?

  • organic
  • cpc
  • mail.google.com
  • referral

__________

Which “channels” are available in the default Channels report?

  • Organic Search
  • Device
  • Display
  • Direct

__________

What report can show how particular sections of website content performed?

  • Location
  • Content Drilldown
  • Frequency and Recency
  • Top Events

__________

What report lists the website pages where users first arrived?

  • Events > Pages
  • All Pages
  • Exit Pages
  • Landing Pages

__________

What report should be used to check if users are leaving from important pages on your website?

  • Landing Pages report
  • All Pages report
  • Exit Pages report
  • Pages report under Events

__________

Google Analytics Certification Assessment 4 Answers

Assessment 4 – Basic Campaign and Conversion Tracking. GA for beginners certification.

Which three tags does Google Analytics require for accurate campaign tracking?

  • Medium, Source, and Content
  • Medium, Source, and Campaign
  • Campaign, Content, and Term
  • Source, Content, and Term

__________

Which tags are standard Google Analytics campaign parameters?

  • utm_adgroup
  • utm_source
  • utm_medium
  • utm_content

__________

To quickly generate campaign tags, what tool should be used?

  • The Measurement Protocol
  • The Segment Builder
  • The URL Builder
  • The Goal Selector

__________

Which formats may be used to add a custom campaign parameter to a URL?

  • www.googlemerchandisestore.com/?utm campaign = fallsale
  • www.googlemerchandisestore.com/?utm_campaign=fallsale
  • www.googlemerchandisestore.com/?utm_campaign=fall_sale
  • www.googlemerchandisestore.com/?utm_campaign = fall sale

__________

Which are examples of Goals in Google Analytics?

  • Making a purchase
  • Signing up for a newsletter
  • Completing a successful Google search
  • Submitting a contact information form

__________

When creating a Goal in Google Analytics, which are required?

  • Goal Name
  • Goal Type
  • Goal Slot ID
  • Goal Funnel Visualization

__________

If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?

  • /thankyou.html
  • /thankyou.php
  •  /thankyou/receipt.php
  •  All of the above

__________

Google Ads lets users advertise on which properties?

  • Google Search
  • Google Display Network
  • Campaign Manager
  • Google AdSense

__________

Enabling auto-tagging does what?

  • Adds Analytics tags to campaign URLs
  • Adds Google Ads tags to campaign URLs
  • Adds campaign hyperlinks to website pages
  • Adds Analytics tracking code to website pages

__________

What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions?

  • Campaigns
  • Keywords
  • Bid Adjustments
  • Destination URLs

__________

How to add Google Analytics certification to linkedIn?

Being GA certified is good. However, having a bunch of certificates under your belt won’t help much.

There are several ways how you can use and share your new certificates in LinkedIn:

  1. Licenses and Certifications section on LinkedIn profile.
  2. Courses in the LinkedIn Accomplishments section.
  3. Share your GA certificate in the post.

Read more about this in my post “3 Smart Ways How To Add Google Ads Certificates To LinkedIn Profile“. Same is valid for Google Analytics Individual Qualification certificate.

Download our All-in-One Google Analytics Certification HackBook

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All possible Google Analytics Individual Qualification exam questions, answers, and explanations.

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Answers to all 6 Google Analytics Academy certifications

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Academic level no-nonsence Google Analytics kickstarter guide (230 pages)

Some Google Analytics Related Useful Links

We’ve covered most aspects of GA certification. It’s up to you want to go a more traditional way. Or use one of our answer files. Here are some useful links to help you:

Happy Certification!