Woorank Certification Exam Questions and Answers

Here you will find all possible Woorank certification exam questions. As there is no official exam preparation guide. And Woorank blog is quite difficult to navigate, we have added detailed explanations to all exam questions. Note that the exam is time limited. You have only 15 minutes to answer 44 questions. Download our answer file if you want to be sure to pass the exam at the first attempt. Woorank certification exam answers with explanations. Prepare smarter with YZYadwords. 

What type of tool would be best for tracking how users are engaging with your web pages?

 

Screencast tool

Page crawling tool

Heatmap tool

HTML parsing tool

 

Explanation: Heat maps tell the perfect visual story of what’s happening on individual pages—but it doesn’t end there. Heatmaps are used in various forms of analytics but are most commonly used to show user behaviour on specific webpages or webpage templates. Heatmaps can be used to show where users have clicked on a page, how far they have scrolled down a page, or used to display the results of eye-tracking tests

Which of the following error codes is used when the requested resource has been permanently removed?

 

404

410

406

400

 

Explanation: 4xx status codes mean that there was probably an error in the request, which prevented the server from being able to process it. Specifically, a 410 error means “gone.” 410 errors aren’t quite the same as 404 errors, which indicate the page is “not found.” In some cases, 410 status codes are better than 404 status codes because they present more information. By using a temporary custom 410 page, you give the search engine robots the more accurate status and knowledge that the old link should be removed from their crawl index—which can prevent unnecessary traffic. It simply means, that a page existed once, but not anymore.

An XML Sitemap can be tested & submitted to Google using Google Search Console.

 

False

True

 

Explanation: Google doesn’t check a sitemap every time a site is crawled; a sitemap is checked only the first time that we notice it, and thereafter only when you ping us to let us know that it’s changed. You should alert Google about a sitemap only when it’s new or updated; do not submit or ping unchanged sitemaps multiple times. Make your sitemap available to Google by adding it to your robots.txt file or directly submitting it to Search Console. Use the Sitemaps report to tell Google about any new sitemaps for your property, to see your sitemap submission history, and to see any errors that Google encountered when parsing your submitted sitemaps.

Why should the Alt attribute be included when adding images?

To provide search engines with details of images

To show alternative images in a series of similar images

To prevent other websites from using images without concent

To allow details of images to be picked up by screenreaders

_________

Google Analytics is capable of tracking user activity on any digitally connected device.

TRUE

FALSE

_________

A deep link is:

A link to a third party site

A link to a webpage that is not the homepage

A link with formatted anchor text (bold, italic)

A homepage link to an external high authority source

_________

Which of the following is required based on Google’s recommendations for a mobile-friendly website?

Mobile Viewport

Google Voice intergration

Mobile App

Contact number

_________

Pages created automatically from searches carried out on your website provide a good method for building user generated content to target new keywords.

FALSE

TRUE

_________

In PPC the advertiser pays for:

Impression on their ads

The link juice acquired from the link

Clicks on their ads

Brand visibility

_________

1% CTR means that for every 100 impressions there are 10 clicks

False

True

_________

Google Analytics tracking code should be inserted:

Just after the opening ‘head’ tag

Just before the opening ‘div’ class

Just after the opening ‘body’ tag

Just before the closing ‘title’ tag

_________

What is NOT a benefit of local SEO?

Your listing appearing higher in the results for related searches from users searching in your target location

Your listing appearing in the local pack results

Your listing appearing in Google Maps

Your listing appearing in Google Shopping results

_________

In Google Analytics, the value (not set) appears for the selected dimension when no source filters have been applied to the Property View.

False

True

_________

Which of the following is the most important for on-page SEO?

Title tag

H1 tag

Alt attribute

Keywords tag

_________

Which of the following tools is not used for backlink analysis?

Ahrefs

Google Analytics

Google Search Console

Majestic

_________

Which of the following redirects should be used when perminantly redirecting the location of one URL to another?

303

307

301

302

_________

Which of the following is against Google’s Guidelines?

Directory links

Text advertisements that use the nofollow tag

Paid links

Links that pass link juice

_________

Evergreen content has a short shelf life, like a news article.

False

True

_________

In Digital Marketing, what does UX stand for?

Ultimate explorer

User extension

Universal experience

User experience

_________

The alt attribute is:

A Meta tag that highlights an alternate page

A Meta tag used to specify the anchor text

The alternate name for the meta title

An image attribute that describes the image

_________

Google Search Console’s ‘Search Analytics’ allows users to track and filter Clicks, Impressions, CTR & Positions, using data from the last 16 months.

False

True

_________

Which of the following tools can be used to identify mobile optimization issues?

Google Mobile Console

Google Mobile-Friendly Test

Google’s Dynamic Serving Tool

Google Play

_________

Which of the following characters should be used to separate words in URLs?

Colon

Underscore

Pipe

Hyphen

_________

Which of the following redirects has the ‘See Other’ response?

302

307

303

301

_________

Anchor text is the name given to the snippet of content used to promote pages in the search results.

False

True

_________

The meta description can help to:

Add comments to the HTML

Increase Click-through rate

Improve rankings

Describe an image

_________

An XML Sitemap is:

A webpage that provides users with links to all of your pages, ordered by hierarchy

A text file that instructs robots which pages/folders should not be crawled

A file that lists all of your web pages along with other details such as how often they are updated

A file used to associate a Search console account with a domain

_________

Which of the following animals is associated with Google’s algorithm used to target sites with large amounts of thin content?

Panda

Pigeon

Penguin

Hummingbird

_________

In email marketing, the abbreviation UCE stands for:

Unwanted commercial email

Unsolicited communication via email

Uncommon communication email

Unsolicited commercial email

_________

CTR is calculated by the below formula:

(clicks/impressions)*10

(clicks*impressions)/10

(clicks/impressions)*100

(clicks*impressions)/100

_________

The sample size in Google Analytics can be adjusted by:

Adding an instruction to the robots.txt file

Adjusting a control in the reporting interface

All of these actions will adjust the sample size

Using the ‘Filters’ settings

_________

How can a user track activity from their own internal search on their websites?

This is not possible

Setting up ‘Site Search’ in Google Analytics

Using a Heat Map tool

Setting up ‘Site Search’ in Google Search Console

_________

If no title tag and/or meta description is specified for webpage, Google will generate one automatically using the content on the page.

False

True

_________

When the URL of a page is changed, it’s usually best practice to:

Keep both the old and new URL live until Google discovers the new URL

Do nothing – Google will find the new page and remove the old page from its index

Add a 301 redirect to the new location and update inbound links

Add a 302 redirect to the new location and update inbound links

_________

How do you check Google’s cache of a page?

Using Google Analytics reports

Checking the HTML of a page

Navigating to the page from Google Search

Using the cache: search operator

_________

According to SEO best practice, what is the ideal number of H2 tags a page should have?

2

3

1

There is no recommended limit

_________

How might Google make webmasters aware of a manual penalty applied to their website?

Via their Google Search Console account

Via their Google Analytics account

Google never confirms manual penalties

Via their Google AdWords account

_________

Flash content is known for being easily indexed by search engines.

False

True

_________

Which of the following can be used to handle duplicate content?

Hashtags

Canonical tags

Header tags

Parameters

_________

Which one of the below statements is false?

Broken links are bad for usability but don’t affect SEO

Broken links are bad for usability and reputation

Broken links have a bad effect on SEO

Broken links send users to non-existing web pages

_________

How can a company create a forum for dialogue on LinkedIn?

Change the company profile regularly

Post comments on competitors’ pages

Use of Groups

Post updates to the company status

_________

utm_medium and utm_term are URL parameters that are both required for campaign tracking.

False

True

_________

To be considered mobile-friendly, a website should have:

A mobile CSS

A mobile CSS AND a mobile redirection

A mobile redirection

A mobile CSS OR a mobile redirection

_________

It is a best practice to block javascript and CSS in the robots.txt file.

True

False

_________

According to Google Search Console Crawl Errors, Feature Phones are:

Phones with browsers that can render mobile versions to a certain extent but never fully

Phones with browsers that are capable of rendering normal desktop pages

Phones with browsers without the capability to render normal desktop webpages

Phones without browsers

_________

Which of the following has not been highlighted as a risky link building method?

Links from infographics

Links from guest posts

Trick question – they can all be risky

_________

What is the main purpose of the meta description?

It is linked to the about us page and provides more information to users

It tells the search engine what the most important keywords are for a certain page

It influences how the web pages are described and displayed in search results

It boosts the chances of your web pages ranking higher for the keywords included

_________

When carrying out keyword research for your pages, which of the following should you do?

Choose the most competitive keywords

Choose the same keywords as your competitors

Choose both frequently searched (high volume) & long-tail keywords

Choose keywords that are very popular with other websites

_________

“Dofollow” is a value that can be assigned to the rel attribute of an HTML element to instruct that the hyperlink should not influence the link target’s ranking in the search engine’s index

False

True

_________

The disavow tool can be used to prevent low quality backlinks from harming your website.

True

False

_________

Which of the below statements is true?

Starting a blog has no effect on a site

Starting a blog on a site can boost online visibility and attract visitors

Starting a blog and linking all pages to your homepage will boost the overall site authority

Starting a blog has no effect on SEO but is a great way to engage visitors

_________

What does the abbreviation SERP stand for?

Search Engine Retail Promotion

Search Engine Results Page

Segmented Entities Result Page

Search Engine Results Position

_________

Keyword stuffing is:

Over use of keywords in anchor text

Inappropriately high keyword density

Usage of keywords only in the meta description

Usage of keywords only in the title

_________

When speaking of title tag character limit or length, spaces are not counted.

False

True

_________

Google Analytics: Which of the following is not a metric?

Browser

Pageviews

Average page load time

Sessions

_________

Which of the following does Google consider as ‘Cloaking’?

Paying for links that don’t include the “nofollow” attribute

Placing a webpage on one domain then using the canonical tag to reference another page as the source

Serving a page of HTML text to search engines, while showing a page of images or Flash to users

Waiting for a page to be indexed by the search engines then redirecting the page to another website

_________

Which of the following is known as ‘Keyword Cannibalisation’

All of the above

When a competitor’s position moves above yours in the search results

When more than one page on a single domain has been optimized for the same keyword

When a webpage ranks for a non-relevant keyword

_________

A content publisher is most likely to track actions that as their desired outcome.

Drive product sales

Provide information quickly

Encourage frequent visitation

Drive contact form submissions

_________

In the linear attribution model in Google Analytics:

The first touchpoint in the conversion path would receive 100% credit for the sale

The last touchpoint in the conversion path would receive 100% credit for the sale

Each touchpoint in the conversion path would share equal credit for a sale

The middle touchpoint in the conversion path would receive 100% credit for the sale

_________

Who needs local SEO?

Every business website that delivers goods

Online stores with no physical outlets

Every website offering services worldwide

Every business with a physical address operating in a certain area

_________

The XML Sitemap is used to help users easily navigate websites, providing a hierarchical list of links to all pages.

True

False

_________

Which of the below best describes Facebook engagement?

Likes, comment and shares

Views on a page

Views on posts

Clicks on any content

_________

Which of the following is against Google’s Webmaster Guidelines?

Making web pages primarily for users, not for search engines

Participating in link schemes

Using rich snippets markup

Preventing and removing user-generated spam on your site

_________

Which of the following is an important part of improving local search results?

Featuring in the Yahoo! Directory

Sponsoring a local business

Adding consistent/correct citations

Ensuring your building number is visible in Google Streetview

_________

Which of the following is used to highlight the default version of a page that has alternative versions available for other languages?

Hreflang=”x-default”

Hreflang=”null”

Alt tag

Language declaration tag

_________

How can blog owners prevent link spam in their comments sections?

Use “nofollow” tags

Use “dofollow” tags

Use “noindex” tags

Use “canonical” tags

_________

The H2 tag:

Should only be used on the homepage

Is used as the blue link in the search results

Is only used for formatting purposes

Should be used as the main title on each page

_________

The error message “Forbidden” is an example of which HTTP status code?

303

404

200

403

_________

Which of the following animals represents a Google penalty that is triggered by low quality link building?

Lynx

Panda

Penguin

Caffiene

_________

Multiple H3 tags can be used on all pages.

True

False

_________

Responsive design serves the same HTML for one URL and uses CSS media queries to determine how the content is rendered on the client side.

True

False

_________

Which of the following issues can cause duplicate content if not properly handled?

No preferred domain set in Google Search Console

URLs available with & without trailing slash

All of the above

Parameters in URLs

_________

“Nofollow” links are not included in the calculation which determines the amount of PageRank that is passed through other links on a page.

False

True

_________

In a PPC model, the advertiser optimizes for impressions rather than the acquisition of clicks.

True

False

_________

Ad rank components are:

the bids and the text of the ad

the relevance and the quality score

the text of the ad and the quality score

the bids and the quality score

_________

Hreflang tags can be implemented in the XML sitemap.

True

False

_________

When adding the Google Analytics tracking code to your website, it should appear:

In the alt attribute of the favicon image

After the opening tag

On the homepage only

Before the closing tag

_________

According to Google, each XML sitemap should contain no more than:

50,000 URLs

500 URLs

500,000 URLs

5,000 URLs

_________

Which of the following Google Tools can be used to check how many of your pages have been indexed by Google?

Google Search Console

Google Keyword Planner

Google AdWords

Google Analytics

_________

Robots.txt is:

A file to give instructions to Google about how high to rank a certain site

A file used to associate the Search console account with a domain

A file that lists all of your web pages along with details of how often they are updated

A text file that instructs robots how to crawl and index web pages

_________

It is better to use underscores in URLs rather than hyphens.

True

False

_________

Declaring a language has no effect on SEO as search engines can detect a website’s language.

True

False

_________

Which of the following is not an accepted markup format by Google?

RDFa

TLDs

Microformat

Microdata

_________

What is not true about a favicon?

It is typically displayed in the address bar of a browser

It is also known as a shortcut icon

it is used as a logo placeholder to appear on every page

It is an icon associated with a particular website

_________

Formative usability testing is:

Testing with emphasis on data entry

Assessing an application for usability rates

Finding and fixing usability problems

Benchmarking against competitive applications

_________

What is an example of a “soft” 404 error?

A URL that loads a blank page and returns a 200 HTTP Status code

A URL that redirects via a 301 redirect to a custom 404 page returning the 404 HTTP status code

A URL that redirects to a page, that redirects back to the original page, causing an infinite loop

A URL that returns a custom 404 page with the 404 HTTP status code

_________

The following URLs are treated as two separate pages so are considered as duplicate content example.com/page1 and example.com/page1/

TRUE

FALSE

_________

Which of the following tools can be used to extract estimated keyword volumes associated with search terms in Google?

Google Trends

Google Alerts

Google Keyword Planner

Google Tag Manager

_________

Which of the following is used to highlight a preferred page, when other versions of the page may also exist?

Follow tag

Nofollow tag

Noindex tag

Canonical tag

_________

The meta keywords tag is used by Google as a ranking signal.

False

True

_________

Which of these is NOT a Google recognized search operator?

Cache

Related

Site

Similar

_________

Which of these is NOT considered as duplicate content:

Content published in a printed magazine as well as on a webpage

Printer-only versions of web pages

Content within or across domains that completely match, deliberately created to manipulate search engines

Content from another page that is hidden behind an image

_________

Bounce rate is the percentage of visitors to a site who leave after only viewing a single page.

False

True

_________

The hreflang tag is used to:

Allow Google to offer the auto-translate option to visitors in order to reach new visitors based on the selected languages

Provide search engines with other versions of a URL to allow them to serve the correct page to their users based on language

Specify the location on a page to target users in a specific country

Allow the search engines to detect which language is being used

_________

The Google Pigeon update mainly affects:

Video Search

Local Search

International Search

Image Search

_________

Backlinks from Social media channels offer a good source of link juice.

False

True

_________

Google Analytics tracking code should be inserted:

Just before the closing ‘hreflang’ tag

Just after the opening ‘body’ tag

Just before the closing ‘class’ tag

Just after the opening ‘head’ tag

_________

Evergreen content has a short shelf life (such as news articles).

False

True

_________

The ALT attrubute is:

A Meta tag that highlights an alternate page

A Meta tag used to specify the anchor text

Used to describe an image

The alternate name for the meta title

_________

Google’s ‘Search Analytics’ allows users to track and filter Clicks, Impressions, Clickthroughrate & Positions, using data from the last 3 months.

True

False

_________

Affiliate marketing is:

A form of PPC commonly used by small businesses

A form of CPC that is commonly used by large businesses

A revenue model where website owners earn money by sending visitors to a third party website

A revenue model where traffic is generated through social media

_________

Which of the following is not a link attribute used to help Google understand the nature of links?

Sponsored

Ugc

Nofollow

dofollow

_________

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